Google I/O 2025: The Key Highlights You Need to Know
At the recent Google I/O 2025, the tech giant introduced a wave of innovations that are set to reshape how we think about search and digital advertising. Here's a quick rundown of what you need to know: AI Mode: The Future of Search · Conversational Search: Users can now interact with Google like a chatbot, asking follow-up questions in natural language. · AI Overviews: Instead of just links, users see summarized answers powered by generative AI. · Deep Search: Google now handles more complex queries with multi-source, nuanced responses. Google Ads Go AI · Responsive Search Ads: Now support more variations and are auto optimized for relevance. · AI-Powered Targeting: Smarter audience segmentation and personalized messaging. · Demand Gen Camp...