Google’s Site Reputation Abuse Policy: All You Need To Know
Google’s ongoing efforts to combat web spam and improve search quality have led to the introduction of the Site Reputation Abuse policy . This policy primarily targets websites that host third-party content to manipulate search rankings by exploiting the host site’s authority a practice commonly known as parasite SEO . What is Site Reputation Abuse? Site Reputation Abuse occurs when a website hosts pages published by third parties with minimal oversight from the host site. The primary goal of these pages is to leverage the host site’s authority and manipulate search rankings. This third-party content often lacks value for users and is not directly related to the host site’s main theme. Examples of Site Reputation Abuse Google provides several examples of Site Reputation Abuse in its documentation on spam policies. Some prominent examples include: Coupon and promotional code pages created by third parties, unrelated to the host site’s central ...